D&AD Workshop 20th Feb
D&AD's themes for this year are: Authenticity, Open Culture, Retail revolutions and Urban renaissance. They want to see participants with multi facets skills and look for collaborate.
D&AD established that Idea is King, it has to be well execute and answer the Brief.
The supporter material should show your findings on how to answer the brief... challenge the Brief.
Video: Title, First image and vital first 30s. Get people attention, Tell the story.
Jonathan McKeeUX designer, BBC
Ice cream with sprinkles.
User needs.
Responsive and global
BBC Guidelines GEL (Global Experience Language)
Lucy Anne Ronayne
Creative Director, Work club
Be greeady with your inspiration => consider
Know your shit => apply that knowledge
Test, Test, Test => test
High five the shark... chalkenge yourselves => Strengthen
Do it justice => protect
Jonty SharplesDesign Director, Albion
@gringomoses
FAIL harder
Code+Design
Communication, Share and Collaborate
Involve Users Early on => Design Thinking
Put in your portfolio stuff you want to do.
Recommended Openframeworks sites: http://ofxaddons.com and http://www.openframeworks.cc
npower talk
Use App to engage customers
PROTOTYPE is you can... D&AD wants to see professional who works with design and code.
Energy is challenging to get into peoples mind.
Consider this points to develop your idea:
Save money
Element of education
Gaming, rewards and sharing
What people would want to come back
Brand
Data
Useful with a purpose
TONE OF VOICE clear and simple
Intuitive
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