Style test

Style test

first try

I don't want to present the traditional real video to present my idea. The Brief said about fun and interesting, and also power specify that they are not a formal company. Another element to take in account that power use communication that are consumer focus, but not focus on the consumer.

I like the feel of the cartoon option, after some user testing, I'll focus on idea 1, ,but I'll need to drive more the focus of the idea to the objects and withdraw all the accessories.

Second try

I used this time rotoscoping, and I can see all the potential that I can get. I am aware that I would need to work more the edges of the silhouette, but I least show the general idea.

When I'm doing the video I'll need to increase the light in order to get more definition, slow movements to track the silhouette.

I also tried to invert the rotobrush and add some opacity to the silhouette, maybe to show the app functionality.

I would need to talk with the actress, she looks so boring.... OvO

File format

I tried two of the formats required to summit the work. If I use HD I have the risk of exceed their quota of 500MB maximum size.

I consider that the overall quality is not compromise as the original video was filmed HD.

This style people perceive it like a comic story that is not real, so they said that my idea it would lost credibility.

I wanted to look fun and interesting, out of the common.  power says that they are not formal. I understand that I need to show the app, but I like the idea of exploring different visual language as British gas did with their advert Hive.  This advert