Style

Style

Check power Branding

Brand

http://npowerbrand.com

https://www.npower.com/idc/groups/wcms_content/@wcms/@resi/documents/digitalassets/ndc_brand_guidelines.pdf

Android Bran ding tips: https://developer.android.com/design/style/branding.html

Some of the point that I found interesting when power present their brand:

1. Typographic: "Bliss was chosen for its simplicity and legibility. Its shapes are soft and flowing and it has generous curves, which marries perfectly with the npower brand."
2. Copy: We avoid widows and orphans, typographically that is. We only use a single space after a full stop. Our text is always ranged left. With Bliss we don’t use anything less than 9pt for body copy and our bullet points start with lower case letters and the only full stop is on the last bullet point.
3. Logo: sit on the top
4. Our photography is customer focussed but not focussed on the customer. .... We use a mixture of full page images and cut outs, depending on the individual piece.
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